Each episode of Why It Matters breaks down an issue that is shaping our world’s future. Join host Gabrielle Sierra as she speaks with the leaders and thinkers who are facing these questions head on. Fueled by the minds at the Council on Foreign Relations, Why It Matters brings some of the world’s most compelling stories home to you.
Episodes
Friday May 27, 2022
Friday May 27, 2022
Hip-hop is a phenomenon that has captured hearts around the world. Its musical form ranges from party anthems to critical social commentary. But the genre plays another role: it is an influential soft-power tool for the United States. Like its predecessors jazz and rock, hip-hop is utilized by the U.S. State Department to connect with young minds, and its unique ability to inspire goodwill toward the United States offers a significant advantage over adversaries such as China and Russia. How did hip-hop become a go-to diplomatic instrument?
Toni Blackman (Alumni Outreach Director, Next Level)
Mark Katz (John P. Barker Distinguished Professor of Music and Director of Graduate Studies, University of North Carolina at Chapel Hill)
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